1. Who we are
This Privacy Policy explains how COOLCLIQ PRIVATE LIMITED ("we", "us", "our", "the Company") collects, uses, shares and protects your information when you use our products and services, marketed under the brand Claayo, including BrandOS, Trendly, 360 Social Media Manager (360SMM), and AIFUNNEL (together, the "Services"), available at claayo.app.
Brand relationship. Claayo is not a separate legal entity — it is a brand name owned and operated by COOLCLIQ PRIVATE LIMITED. All rights, obligations, and data-handling responsibilities described in this Policy belong to COOLCLIQ PRIVATE LIMITED. This is a rebrand, not a change of legal entity: your existing account, data, and consent records continue uninterrupted under the same company, now delivered under the Claayo name.
Fiduciary vs. Processor Split (DPDP Act, 2023)
For the purposes of the Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025 (together, "DPDP"), COOLCLIQ PRIVATE LIMITED is the Data Fiduciary for the personal data of our account holders. Where you, as our customer, upload or process the personal data of your own customers, leads or audience through the Services, you are the Data Fiduciary for that data and COOLCLIQ PRIVATE LIMITED acts as a Data Processor on your behalf. Section 7 explains this split in more detail.
If you are in the EEA or UK, "personal data", "controller" and "processor" carry the meanings given under the GDPR / UK GDPR.
2. Scope
This Policy applies to all users of the Services — visitors, free-tier users, paid subscribers, and team members invited into an account — including accounts originally created under the coolcliq.app domain that now operate under claayo.app. It also covers data we receive when you connect third-party platforms (such as Meta/Facebook, Instagram, Google, LinkedIn and X) to your Claayo account.
3. The information we collect
3.1 Information you give us
- Account DataName, email address, phone number, password, business name, and billing address.
- Brand & Business DataWorkspace content — brand identity, logos, colors, fonts, voice notes, tasks, prompts, credentials in vault.
- Lead & Contact DataCustomer details gathered through forms, funnels, Meta Ads, imports, or manual entry (name, phone, email).
- Content Creation & PaymentsAd copies, caption graphics, campaign automation flows. Billing processed securely by Stripe/Razorpay.
3.2 Information we collect automatically
- Usage data: features used, actions taken, pages viewed, and timestamps.
- Device and log data: IP address, browser type, device identifiers, operating system, and referring URLs.
- Cookies and tracking: details explained in Section 10.
3.3 Connected Social Media & Third-party APIs
When you connect a third-party platform to your Claayo account, you authorise us, through that platform's official API, to access and collect data from your account on that platform. Depending on which platforms you connect, this may include:
| Platform | Data we may access via its API |
|---|---|
| Meta (Facebook & Instagram) | Page/profile info, posts, comments, messages, ad accounts, WhatsApp Business templates, lead-ad submissions |
| Google (My Business, YouTube, Ads & Pinterest) | Business details, reviews, YouTube video data, Google Ads campaign metrics, spend performance data, Pinterest board data, pins, impressions, saves, and engagement analytics |
| Profile and company page details, posts, and engagement statistics | |
| X (formerly Twitter) | Profile metrics, tweets, and engagement updates |
We process this only with authorization, aligned with developer terms including Meta Platform Terms, Google API Services User Data Policy, Pinterest API Terms, LinkedIn API Terms, and X Developer Agreement.
Re-authorization note:As part of the transition from CoolCliq to Claayo, some connected platforms (particularly Meta and Google, whose OAuth consent screens display the registered app name) may prompt you to re-approve access under the Claayo app identity. This does not change what data is accessed, how it's used, or who controls it — only the displayed app name during consent.
Google Limited Use Disclosure
COOLCLIQ PRIVATE LIMITED's use and transfer of information received from Google APIs, in connection with the Claayo brand, to any other app will adhere to the Google API Services User Data Policy , including its Limited Use requirements. We do not use Google user data for serving advertisements, do not sell it, and do not allow humans to read it except where you give explicit consent, where required for security, or where the data has been aggregated and anonymised.
4. How we use your information
We use the information we collect to:
- Provide, maintain and improve the core growth services.
- Publish, schedule and manage social posts at your instruction.
- Generate AI brand copy, ad creative and review replies.
- Run flows, broadcasts and automations (email, SMS, WhatsApp).
- Process secure payments and manage user subscription plans.
- Prevent fraud, support technical operations and ensure security.
Processing is based on consent, contractual requirements, legitimate business interests, and local law compliance.
5. Third-party services and sub-processors
We rely on trusted third parties to run the Services. They process data only as needed to perform their function:
Third-Party Liability Disclaimer: The external platforms and API integrations you connect are independent of COOLCLIQ PRIVATE LIMITED and the Claayo brand. Your activities there are subject to their own policies and terms. We are not responsible for their data practices, security, or API deprecation issues.
6. AI-generated content
Our platform uses AI to generate text, captions, graphics, and replies. AI outputs can sometimes be inaccurate, incomplete, or inappropriate. You are fully responsible for reviewing and approving all AI outputs before publishing, sharing, or acting on them. AI features are informational and do not represent professional advisory services (e.g. tax or legal assistance).
7. Processing other people's data (You as Fiduciary)
When you gather or process information from your customers, leads, or audience through Claayo forms, funnels, lead ads, or the Lead Marketplace:
- You are the Data Fiduciary/controller and COOLCLIQ PRIVATE LIMITED acts as a Data Processor.
- You must secure valid consent before contacting recipients.
- You are responsible for compliance with communication rules like TRAI/DLT and WhatsApp Business policies.
- We process this data only on your documented instructions to support your workspaces.
8. Data retention
We retain personal data as long as your account is active, and for standard tax, legal, or dispute resolution cycles. AI-generated graphics are stored temporarily, and Lead Marketplace freshness guidelines apply. You can trigger deletions by contacting support.
9. Your rights
Subject to local legislation (DPDP or GDPR depending on jurisdiction), you have the right to:
To trigger any rights action, write to us at support@coolcliq.in. We process queries within statutory timelines.
11. Data security
We use industry-standard controls including transit encryption (SSL), row-level security on databases, role boundaries, and vaulted storage for credentials. While we enforce high standards, no digital storage is completely fail-safe. If a breach affects your files, we will notify you and appropriate authorities as required by law.
12. International data transfers
We may host and process files outside your country of residence. Where transfers happen globally, we follow compliance structures such as DPDP notification rules or GDPR safeguards.
13. Children
Claayo services are only available to users who are 18 or older. We do not knowingly compile data on children. If you find data regarding a minor, write to us to request deletion.
14. Rebrand continuity
Claayo is the continuation of the CoolCliq platform, operated by the same legal entity, COOLCLIQ PRIVATE LIMITED, under a new brand name. All accounts, data, and consent records established under the CoolCliq name carry forward unchanged under Claayo. This Policy supersedes the version previously published at coolcliq.app.
15. Changes to this Policy
We can update this Policy as the product evolves. We update the revision date at the top and distribute notifications for major changes. Continued usage acts as your consent.
16. Contact us & Grievance Officer
Legal disclaimer: This policy document is compiled based on product functionality templates and is not professional legal advice. Consult corporate counsel before deployment.